This Cookie Policy explains how JD Sports Gyms Limited ("JD Gyms", "we", "us", "our") uses cookies and similar technologies on jdgyms.co.uk and our mobile app (together, the "Site"). It should be read alongside our Privacy Policy, which explains more generally how we handle your personal data.
1. What are cookies?
Cookies are small text files that are placed on your device when you visit a website. They're widely used to make websites work, work more efficiently, and to provide information to the people who run the site. Similar technologies include web beacons, pixels, and local storage — we refer to all of these collectively as "cookies" in this policy.
2. Do we use cookies?
Yes. We use cookies and similar technologies for a number of reasons, including to:
keep the Site secure and working properly;
remember your preferences (such as your selected gym or saved location searches);
understand how visitors use the Site, so we can improve it; and
show you relevant marketing, including on other websites and social media platforms.
3. Types of cookies we use
Category | What it does | Can you switch it off? |
|---|---|---|
Strictly necessary | Required for the Site to function — e.g. security, load balancing, remembering items in a form as you complete it, and remembering your cookie consent choices. | No — these are essential and don't require consent under UK law, but they don't identify you personally. |
Functional | Remembers choices you make (e.g. your nearest gym, form inputs) to give you a more personalised experience. | Yes, via our cookie banner/settings. |
Analytics / performance | Helps us understand how visitors use the Site (pages viewed, journeys taken, errors encountered) so we can improve it. We use Google Tag Manager and Google Analytics for this. | Yes, via our cookie banner/settings. |
Advertising / targeting | Used to make advertising more relevant to you, both on our Site and elsewhere, and to measure the effectiveness of ad campaigns (e.g. via Meta/Facebook, TikTok, and Google Ads). | Yes, via our cookie banner/settings. |
Only strictly necessary cookies are set automatically. All other categories require your consent, which you give (or refuse) via the cookie banner that appears when you first visit the Site. You can change your mind at any time — see Section 6.
4. Cookies used on this Site
The table below reflects the tags/technologies we could identify from the live Site (notably a Google Tag Manager container, ID GTM-TVRSCNZ, which loads other tags such as Google Analytics). Google Tag Manager itself is a delivery mechanism rather than a cookie, so the exact cookies it fires depend on which tags are active. Items marked "to confirm" should be verified against a live cookie scan before publishing.
Cookie name | Provider | Purpose | Category | Expiry |
|---|---|---|---|---|
| Google Analytics | Distinguishes unique users and sessions for analytics reporting | Analytics | Up to 2 years |
| Google Analytics | Distinguishes users for analytics reporting | Analytics | 24 hours |
| Google Ads | Stores and tracks conversions for ad campaigns | Advertising | 90 days |
| Meta (Facebook/Instagram) (to confirm) | Tracks visits across websites for ad delivery and measurement | Advertising | 90 days |
| TikTok (to confirm) | Tracks visits and campaign performance for TikTok ads | Advertising | Up to 13 months |
Consent/preference cookie (e.g. | Cookie consent tool (to confirm which platform is live on jdgyms.co.uk) | Remembers your cookie preferences | Strictly necessary | Up to 12 months |
Session cookie(s) | jdgyms.co.uk | Maintains your session (e.g. while completing a form or the gym finder) | Strictly necessary | Session (deleted when browser closes) |
5. Third-party cookies
Some cookies are placed by third parties when you use our Site — for example, social media buttons (Instagram, Facebook, TikTok, YouTube), embedded videos, and advertising partners. We don't control these cookies directly, and we'd encourage you to check the relevant third party's own cookie/privacy policy for more detail:
6. Managing your cookie preferences
On our Site: You can update your cookie preferences at any time using the "Cookie Settings" link in the website footer / cookie banner. (Insert/confirm exact mechanism once your CMP is set up.)
In your browser: Most browsers let you refuse or delete cookies. Settings differ by browser — see:
Please note that if you block or delete cookies, some parts of the Site may not work as intended.
Opting out of interest-based advertising: You can also opt out of interest-based advertising more generally via Your Online Choices (EU/UK) or your device's ad settings.
7. Changes to this policy
We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use or for legal, operational, or regulatory reasons. We'll post any updates on this page with a revised "last updated" date.
8. Contact us
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
Email: Privacy.Support@jdplc.com or dataprotectionofficer@jdplc.com
Post: JD Sports Gyms Limited, Edinburgh House, Hollinsbrook Way, Pilsworth, Bury, Lancashire, BL9 8RR, United Kingdom
Company number: 08770057 (registered in England and Wales)
If you're unhappy with our response, you can contact the Information Commissioner's Office (ICO) at ico.org.uk or Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.